How to Speak Directly to Your Customers and Double Your Clients

Imagine you are standing at a train station and you want to get the attention of your friend who is in the crowd. How are you going to do it?

The best way to get their attention is by calling out their name.

Nowadays, advertisements are like the crowd at a train station. Every day, we are bombarded with tons of ads through emails, letters, TV, and social media. If you want to attract customers through social media marketing, you need to cut through the noise and speak directly to the customer.

The Problem With Today's Marketing

94% of businesses out there are repeating the same messages that have been used for decades.

For example: "We are the Best," "We are CHEAP."

They are just talking about themselves. Instead of addressing the person in the crowd, they keep repeating their own name, which leads to ineffective marketing.

The Truth About Marketing

To solve this and get more customers, you need to speak directly to their problems to get their attention. You need to know the problems of the person in the crowd so that they will focus on you.

For example, if you are a chiropractor, the best way is to ask, "Does your back hurt?"

This will get their attention and connect with potential clients.

What Never to Say in a Marketing Message

The most important thing to avoid is saying the same things that your competitors are saying.

That's why many businesses don't get clients from marketing.

Instead, make your message relevant and show your customer that you understand them and can solve their specific problems. This will dramatically increase your sales.

You will never need to worry about customers again if you follow this.

Summary

Now, let me wrap up everything for you.

Start with a simple, clear message that addresses your customer's needs.

Identify what problems they are facing now and create a message accordingly. Show them you understand their problems and can solve them.

Focus on your most likely customer. Don't go too broad. Target the audience that is most likely to buy from you.

You need to research your customer. If you want to know how to find detailed and useful information about your ideal customer, I highly recommend going through this post. It's all about finding the ideal customer and their problems:

[Why You Shouldn’t Sell to Everyone]https://akmarketers.com/why-you-shouldnt-sell-to-everyone

If you are still not sure about it and want me to help you out in person, fill out the form below and I will get back to you.