How to Make More Sales by Not Selling

How to Make More Sales by Not Selling

Are you struggling to increase your sales? Most businesses face this problem when trying to scale. You need conversions to increase revenue, which can happen through selling or opting in. But wait, what if I tell you that if you want to increase your revenue, you don't need to sell first? Customers will automatically become your buyers. Here's how you can do that

What is Opting-In?

Opting-in means people give you their contact information in exchange for something of free value.

The Process of Making More Conversions

To make more conversions and get new customers, you need to give something valuable first to build credibility with your customers. This way, they can trust you and your product, and will not hesitate when making a purchase from you. This will give you a Tsunami of Leads, and from there, sales become easy.

Creating a Landing Page

But wait, you might be thinking, how do you create an opt-in page, aka a landing page?

I know it's a bit technical, but I can guarantee it's worth your time.

What is a Landing Page?

I'm not going to give you the Google definition. A landing page is where we create the opt-in form to collect contact information in exchange for something free. You need a webpage to do this, and that's what a landing page is for. You can create one on any website builder; they usually have proper guides to help you.

Lead Magnets

Now you understand that you need to give something for free first, aka a Lead Magnet.

What is a Lead Magnet?

A lead magnet is the free value we are talking about. It is something you give to a customer in exchange for their contact information.

Types of Lead Magnets

To make this easier for you, here are 20 types of lead magnets you can use so that you can just pick and start taking action right away.

Educational Content

1. E-books or Guides: Comprehensive guides on relevant topics.

2. Whitepapers or Reports: In-depth research or industry analysis.

3. Case Studies: Real-world examples of your product/service solving problems.

4. Webinars: Live or recorded sessions with valuable insights.

5. Cheat Sheets: Quick reference sheets with practical tips.

Tools and Templates

6. Checklists: Step-by-step lists to achieve specific goals.

7. Templates: Pre-designed formats for documents like business plans.

8. Calculators: Tools to calculate ROI, budgets, etc.

9. Quizzes or Assessments: Interactive tools providing personalized feedback.

10. Workbooks: Interactive documents for hands-on learning.

Exclusive Access

11. Free Trials: Limited-time access to your product/service.

12. Samples: Free samples of your product.

13. Exclusive Discounts: Special offers for sign-ups.

14. Early Access: Priority access to new products/services.

Community and Support

15. Memberships: Access to a members-only community or forum.

16. Newsletters: Regular updates and exclusive content via email.

17. Private Groups: Invitations to private community spaces.

18. Consultations: Free initial strategy sessions.

Entertainment and Engagement

19. Contests and Giveaways: Opportunities to win prizes by signing up.

20. Infographics: Visually engaging summaries of important data.

How To Increase Sales?

Now you have a landing page and a lead magnet. Let’s assume the customer gives you their contact information, and you give them free value. But now you're thinking, how do you increase sales?

When you get their contact information, you can upsell your service by sending them emails or SMS, depending on which type of contact information you have.

There's one more way you can even sell on the landing page. This method is not commonly used by many businesses but offers the best chance to convert a lead.

Upselling

When a lead gets the free value, you can direct them to another page. For example, when they receive their guide, you can create a thank you page and upsell on that page.

You can sell your product there, and most of the time, people will buy from you because they already trusted you by giving their contact details. This is an easy sale that will dramatically increase your sales.

Conclusion

Giving customers free value is the key to increasing sales. By offering valuable content, using landing pages and lead magnets, and upselling services, you can boost traffic, attract more customers, and increase revenue.

Talk soon,

Aditya

P.S. If you’re still unsure, contact us today by filling out the form below for a free analysis of your landing page.